How do I get my first clients as a new travel agent?

Starting out as a travel advisor can feel exciting and a little overwhelming. You’ve got the passion, the training, and the tools. Now the big question is: How do I get my first clients as a new travel agent?

Here are 6 practical ways to find those first bookings and build a strong foundation for your business.

1. Start with your inner circle

The best place to find your first clients is the people who already know and trust you. Let your friends, family, and professional network know you’re open for business. Share what types of travel you plan and how you can help, whether that’s booking honeymoons, cruises, or family vacations. Don’t be afraid to ask for referrals either.

Remember: Every conversation is an opportunity to articulate your value proposition.

2. Start sharing on social media

You don’t need to be on every platform. Pick one where your ideal client spends time, such as Facebook or Instagram, and start sharing useful content like:

• Your favorite travel tips
• Destination spotlights
• Sample itineraries
• Behind-the-scenes of your planning process

Be consistent, show your personality, and include a clear call to action so people know how to reach you.

3. Create a simple referral program

People love recommending great experiences, especially when there’s a small perk involved. A referral program, even something as simple as a $25 gift card for every booked referral, can help you turn happy clients and supporters into your biggest advocates.

4. Use lead forms to capture interest early

Instead of relying on casual DMs or back-and-forth emails, set up a lead form that makes it easy for potential clients to share trip details with you. TravelJoy makes this simple with branded, customizable forms you can link to from your social profiles, website, or emails.

You can also pair your form with a lead magnet (something valuable like a free destination guide or checklist) to encourage more people to reach out. This not only helps you look professional, it ensures you gather the right information from the start so you can follow up with confidence.

5. Promote a niche you specialize in

It’s easier to get clients when you’re specific about what you offer. Instead of saying “I book all types of travel,” try focusing on a niche like luxury honeymoons, multigenerational trips, or Caribbean cruises. It helps people remember you and recommend you more easily.

6. Don’t wait for clients to come to you

Look for local Facebook groups, wedding vendors, alumni organizations, or community boards where people are already talking about travel. Join the conversation, offer helpful advice, and become a go-to resource.

Final thoughts

Getting your first clients as a new travel agent isn’t about having a huge audience. It’s about building trust, being consistent, and showing how valuable your support can be. With the right mindset and tools in place, your first bookings are just the beginning.

Want a simple way to keep track of leads, send proposals, and collect payments? Try TravelJoy free and start growing your business with confidence.

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