Introducing Itinerary Copilot: Your AI-powered travel planning assistant

I'm incredibly excited to share what we've been building at TravelJoy: Itinerary Copilot, a specialized AI assistant designed to supercharge how you create proposals and itineraries. It lives right in our itinerary builder, making it easy to integrate directly into your workflow.

This isn't just another product update. It's a glimpse into what we believe is the future of travel advising, where technology handles the busywork so you can focus on what truly matters: curating extraordinary experiences and connecting with your clients.

Why this matters now

Let me start with something we believe deeply: Travel advisors matter more with AI, not less.

We're already seeing AI flood the internet with content, creating more noise than ever. But expert travel advisors can cut through that noise. You're not just Googling hotels and reading reviews. You're actually walking properties, attending ship inspections, going to conferences, talking to your network, building supplier relationships, and bringing back firsthand knowledge that clients can actually trust.

That credibility and curation only gets more valuable as the online world becomes noisier. And here's the thing: AI can't replace your firsthand expertise. But when used in the right way, it can supercharge it.

Building the Iron Man suit for travel advisors

At TravelJoy, our focus is simple: to amplify the advisor and the human advantage.

We like to say we're building the Iron Man suit for travel advisors. It's technology that gives you superpowers where they matter most, while taking care of the tedious tasks you shouldn't have to do yourself. Because the future isn't advisor or AI: it's advisor empowered by AI.

You're the hero. You're the one wearing the suit. We're building the technology that helps you move faster and deliver even more extraordinary experiences for your clients.

Our three AI principles

As a tech partner to thousands of advisors, we’re working incredibly hard to stay ahead of the curve, so that advisors can focus on their core business.

We believe it’s important to define where we stand and to be transparent about how we’re thinking about AI at TravelJoy. As we build this future, three principles guide every step:

1. Advisor-first, always. You're the heart of every great trip. We leverage AI to handle the tasks that slow you down, so you can focus on delivering the insight and creativity that only you can provide.
2. Useful over flashy. We care about impact. Every feature is designed to help you actually accomplish something real: close more bookings, serve clients better, or get your evenings back.
3. Private and secure. Your business data belongs to you, period. We don't use your information or your clients' data to train public AI models, and we'll keep it that way.

Our AI journey so far

Since day one, we've always started with advisor problems and worked backward to find the best ways to solve them.

Early on, the team and I met with advisors in their offices, coffee shops, even their living rooms. It was the same thing I saw while growing up in the industry supporting my mom's agency business: death by a million spreadsheets, tasks everywhere, and endless manual work.

We saw that 80% of the effort was going into busywork, not on leverage, not creativity, not on revenue-generating activities. Our vision was born to flip the model away from 80% busywork to 80% curation.

We see AI as a massive opportunity to accelerate that vision. Every AI feature we've built has been one more piece of that Iron Man suit:

• Passport parsing: Saving you time by eliminating manual data entry
• Magic Importer: No more copying and pasting from flight screenshots and supplier PDFs
• Opportunities: Growing your business by leveraging past trips to suggest new trip opportunities

And today, we're taking our next big leap forward.

Introducing Itinerary Copilot

Copilot is a specialized AI assistant built directly into your proposal and itinerary workflow. It's designed to help you move faster, curate with confidence, and deliver client-ready work in a fraction of the time.

Whether you're creating proposals, building itineraries, or polishing the final version before it goes to your client, Copilot is right there beside you.

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Copilot as your assistant

You give simple direction, and Copilot takes care of the rest: setting up proposal structure, pulling in information, organizing details, and freeing you to focus on your clients.

Imagine this: You've just gotten off a first call with a client planning their Bali honeymoon. You have a vision for their trip and a few notes from the call.

Instead of spending an hour setting up a proposal from scratch, you simply paste your notes into Copilot and ask it to create a proposal with sections for flights, hotel, and activities.

In seconds, Copilot has added all dates and items in the right sequence, pulled in hotel descriptions and images, added placeholder flights with descriptions, and even recommended activities based on your notes. A few minutes after your call, you're ready to send them a polished first look.

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Copilot as your researcher

Today, you're checking countless sources: your DMCs, suppliers, advisor forums, consumer sites, and more. In a recent TravelJoy member survey, over 50% of advisors told us they're already leveraging AI to perform research, but fact-checking is still a huge time investment.

We imagine a world where decisions that once took hours of research now take minutes, without sacrificing accuracy or trust. Where every source that matters to you is seamlessly woven into your proposal workflow: real-time data from the web (with sources), your TravelJoy library, insights from your FAMs and conferences, and the latest information from your advisor networks.

Here's how it works: You're planning an Alaska road trip and you've found the perfect plane tour through Denali National Park on a supplier website. Instead of manually copying all those details into your itinerary, you simply share the URL with Copilot and ask it to add it to your itinerary.

Copilot then adds a complete activity item with the title, pickup location, duration, an accurate description, and relevant images. You're in total control over what source material Copilot uses. You've done the work of picking the perfect experience, and Copilot handles the admin that comes after.

You can also use Copilot for early-stage research. Planning a trip to Greece for a history buff? Ask Copilot to add sightseeing activities for Athens and Santorini with explanations of historical significance, best times to visit, and source links. Copilot puts together an initial shortlist to help you get started, and the provided sources makes it easy to verify the information.

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Copilot as your editor

As powerful as speed is, what truly earns client trust is quality. Advisors told us a big source of stress and time is proofreading every itinerary: catching typos, verifying timing, checking logic. 

As an editor, Copilot can be your built-in second set of eyes, helping ensure your work is polished, accurate, and client-ready before you hit send.

We imagine a world where every itinerary that leaves your hands is professional, aligned with your brand, and tailored to each client's preferences.

Copilot makes this real: Working on an Aruba proposal with three hotel options? Ask Copilot to make the descriptions shorter and add a summary of sports and outdoor activities available. It distills each hotel into a punchy summary with key amenities bulleted so your clients can quickly compare.

Need to check for errors before sending? Ask Copilot to review your itinerary for discrepancies with hotel timing. It might find a missing night without a hotel covered, and helps you add the perfect hotel to fill the gap, ensuring every detail is covered before your client sees it.

This is just the beginning

Copilot gives you the freedom to focus on creativity and human connection. The role of AI isn't to replace your expertise. It's to multiply it.

We truly believe there's an opportunity to 10X your productivity, not by working harder, but by letting technology handle the rote tasks that get in the way of your creativity and connection.

The future of travel advising is here. And you're wearing the suit.

Welcome to the next chapter of TravelJoy.